SLF – Private Label Distribution and Marketing Campaign
This solid wood Daybed program was first developed and successfully deployed by and for Samuel Lawrence Furniture Company, and was intended to help drive their new Solutions division in securing placements within the Sleep Shop channel of distribution. In 2007 Samuel Lawrence Furniture merged with Pulaski Furniture to form a new company – Home Meridian International. (HMI). During this process it was decided to shutter the Solutions division, and this program was sold in total to E2, Inc.
- Products from this assortment were designed, engineered, sourced and originally manufactured by SLF for E2, Inc. These Vietnamese products are produced are made using rich hardwoods – built by true furniture craftsmen. These daybeds utilize the finest materials and furniture finishes available in the market today.